This close relationship with technology has only been increased through the explosion in home delivery that's resulted from the rise of Internet retail. The new demands of schalke camiseta a consumer audience looking for real time information and short delivery windows has resulted in a whole new set of logistics challenges.
Logistics in the mobile mix
These changes are currently most apparent in the mobile sphere. Logistics companies have long been adopters of specialist mobile devices for their delivery staff, whilst companies such as FedEx have even developed smartphone applications (apps) to enable consumers schalke camiseta to track parcel delivery.
However, specialist devices and high-end consumer solutions such as apps and the mobile web have significant issues.
The cost of proprietary devices
In the case of specialist devices these issues are immediately apparent. The cost and complexity of
The limitations of apps and the mobile web: ubiquity and penetration
On the other hand, the focus that many companies have developed on mobile web or smartphone app solutions also has its limitations. Rich mobile functionality is unarguably a powerful tool for logistics businesses looking to interface with consumers, but at the same time it intrinsically limits the potential marketplace for any such service.
The issue for smartphone tools lies in the relatively small penetration of app- and internet-enabled smartphones, which is still only around 30% in developed markets such as Europe and US (NPD, 2010). This means that, even in the most advanced markets, more than two thirds of consumers still cannot access rich mobile services on their primary handset.
When you combine this with the relatively low reach of the 3G coverage that enables mobile internet and application access, it is clear that rich mobile services are effectively limited in the extent to which they can reach the broadest audiences.
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